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Marketing Account Manager

MetaCoastal, LLC is a shared services company, founded in 2015.  MetaCoastal provides its’ clients with centralized services and an operating model that works collaboratively with its’ clients to achieve their goals. Providing the tools and talent needed to get the job done, with services to include: Marketing and Communications; Human Resources; Information Technology; Finance and Accounting; Legal; and Client Services / Inventory and Yield Management.

 

Our Mission:

Working together to develop original, cutting-edge approaches with an emphasis on ensuring our clients achieve their mission.

 

Our Vision:

To be the preferred resource for clients delivering innovative business solutions.

 

Position Summary:

This position is responsible for developing and executing concepts that define the client’s brand and impact revenue.  The position assists the leadership and clients in the strategic planning of the vision - seeing the big picture, while expertly managing the details of projects, marketing campaigns, vendors and social media.  Reporting to the Director of Marketing, this position will provide information and insights regarding targeted customer behavior, marketplace trends, and campaign efficiency to drive overall brand clarity and increase revenue.

 

Position Goals and Responsibilities:

  • This position contributes to the growth of the client’s brand through strategic planning and execution of all marketing and branding initiatives:
    • Establish marketing goals, planning and managing the production schedule on a monthly, quarterly, and annual basis
    • Develop and execute campaigns that engage and produce the best brand experience, while aligning with established goals and objectives
    • Assist client in the development of time-sensitive promotions to drive business, including selection of the most efficient methods and tools
    • Maintain marketing calendars; communicate updates

 

  • Execute online platform and digital media management and tracking, including the following:
    • Digital marketing
    • Email campaigns
    • Social Media
    • Digital newsletter/blogs
    • Internal and external communications
    • Websites
    • Google Analytics
  • Create monthly (weekly as requested) reporting performances updates

 

  • Work with partners to promote the client’s mission:
    • Identify new methods for the client to establish its brand within its various locations and surrounding areas to include, but not limited to the following:
      • Local events
      • Collaborating with outside brands /third party partnerships

 

Qualifications:

Knowledge / Education:

  • BS/BA Marketing, Marketing, Journalism, Communications or Public Relations, required
  • A minimum of 3 years of Marketing and/or Brand Management experience
  • Experience in digital marketing and email marketing
  • Ability to effectively multi-task while meeting critical deadlines and goals
  • Excellent communications skills including written, oral and interpersonal
  • Ability to work collaboratively with internal and external teams
  • Ability to think analytically and evaluate marketing effectiveness using online and offline metrics
  • Ability to work independently and communicate with clients, colleagues, supervisors, and vendors
  • Market research experience
  • Project Management
  • Experience with interactive marketing
  • ability to develop effective presentations and analytical spreadsheets
  • Proficient in Microsoft Office Suite

 

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